A beautiful brand for Miléa Swim
Art Direction
CLIENT:
Miléa Resort—Swimwear for the Seasonless Traveller
Sydney, Australia.
PROJECT RESPONSIBILITIES:
Creative Direction
Art Direction
Marketing Strategy
Website Design
The World of Miléa Resort.
As lead creative on the brand launch of Miléa Resort—an umbrella brand of Seafolly Australia and LVMH—the delivery of this brand was a multi-faceted one. From the creative direction and development of a multi-platform launch campaign to the project management and direction of launch video and still campaigns, press kits and ecommerce shoots.
Creative Direction for Video
Art Direction
Invitation Design
The Art of Art Direction.
Take us away, without taking us away. Bring Miléa Resort to life was about creating a world for the Seasonless Traveller—the affluent consumer who spends her days, months and years, chasing the sun.
With a trip to Italy off the cards, we recreated an Italian Riviera escape in Sydney’s Eastern Suburbs. Enlisting the beautiful Elyse Taylor as our muse, we gathered some of Sydneys best creative talent to bring this luxury brand to life.
Digital Design and Art Direction for Ecommerce
Looking for some help in the brand department?
From “what the hell do I call it?” (naming), to “how the hell do I do it?” (strategy), all the way through to “how on earth should it look?” (visual identity), a brand is a journey and I could be your guide!