A new look, feel and tone of voice for Insyze
The Brief
To create a bold, fashion-forward and exciting brand strategy, creative direction, visual identity and website for Insyze—a new ecommerce marketplace, curated specifically with the plus-size community in mind.
The Services
Brand Strategy
Brand Design
Tone of Voice Development
Website Design
Social Starter Pack
Copywriting
The Strategy
For so long women have been told by society to shrink themselves—lose weight, dress in black, wear vertical stripes. Plus-size women have been under-served by the fashion industry their entire lives—and as a result—have been made to feel less than.
Through this branding process, we sought to create a fashion experience plus-size women have long been denied—an exciting, inspirational marketplace, with fashion celebrated as a mode of self-expression, leaving no stone unturned in matters of diversity.
We want the Insyze woman to express themselves, because self-expression is a basic human right.
The Creative Direction
They made us play “safe”, now it’s time to have fun!
In order to embrace self-expression as the cornerstone and guiding value of the brand, we played with colour, type and tone—throwing convention out the window. We created a bright and bold brand that is sassy, confident and altogether unapologetic in it’s desire to be seen.
The Feedback
“Jess's strategic process was very in-depth and thorough, so it's no wonder that the final result is a brand and new website that has literally made our customers and stakeholders say wow.”—Sylvie, Director
Looking for some help in the brand department?
From “what the hell do I call it?” (naming), to “how the hell do I do it?” (strategy), all the way through to “how on earth should it look?” (visual identity), a brand is a journey and I could be your guide!