An entire brand cosmos for Attune to the Moon
The Brief
To create a beautifully immersive online universe for Attune to the Moon—a unique astrology platform, providing members with wellness and spiritual practices, curated in alignment with planetary cycles.
The Services
Creative Direction
Brand Identity
Website Design
Collage Creation
Illustration
Social Media Design
Email Marketing Design
The Creative Direction
A simple brand backdrop of (near) black and (near) white frames a continuously shifting, zodiac-inspired colour palette.
Inspired by the mutable nature of astrology and the shifting themes that occur over the course of the year, this brand was grounded in beautiful typography and a simple black and white base palette. Within this memorable framework, the branded content was able to shift and change and allow for a varied and thematic experience as each new sign (Aries, Taurus, Gemini etc) had its time in the limelight.
The Feedback
“Having worked with Jess on a number of projects now, I have learned to trust her creative direction and style fully. Working with Jess is a co-creation, where I bring the idea in words and she transforms it into visual beauty.”—Jana, Director
Looking for some help in the brand department?
From “what the hell do I call it?” (naming), to “how the hell do I do it?” (strategy), all the way through to “how on earth should it look?” (visual identity), a brand is a journey and I could be your guide!